Brand | Real Estate Re-Brand | Zilker Properties
RESULTS | Beautiful and bold rebrand for a fun and warm real estate brokerage with a 35 year history in the heart of iconic “weird” area of Austin. The rebrand speaks to the future of the Austin market while also embodying important aspects of the legacy brand.
CHRIS ADAMS | brand strategy | creative director || ACCOUNT TEAM || designers (3) digital marketer (1) web developer (1) account manager (1) operations & chief of staff (1)
Red Thread was invited to rebrand a successful 35-year-old family-owned Austin real estate company, formerly named Kaleidoproperties. The company wanted a brand that was fresh and easier to spell, combined the real estate brokerage and vacation rental parts of their business, and incorporated the legacy brand to help ensure their success in an increasingly high-end Austin market.
