Brand | Global Not-For-Profit Marketing | IFMA
RESULTS | 3000%+ return on ad spend for their Credentials products. | Despite a nearly 75% reduction in budget due to COVID, IFMA’s Membership department maintained a campaign cost-per-conversion of less than half the desired $50 goal, 3000%+ return on ad spend with an overall return on ad spend of 662%.
CHRIS ADAMS | brand strategy | marketing | creative director | graphic designer | video producer | writer & editor || ACCOUNT TEAM || designers (3) digital marketer (1) web developer (1) account manager (2) operations & chief of staff (1)
The International Facility Management Association (IFMA) offers globally-recognized credentials in classroom and online self-study format, an organizational membership association, tradeshows, and events for people in the facility management industry. IFMA engaged Red Thread Brands to help promote the credentials digitally for the first time, wanting to increase their online sales while keeping their cost per acquisition to $150. Through an updated messaging strategy and building strategic digital marketing campaigns from the ground up, we helped IFMA far exceed their goals over the course of three years.
