Brand | Medical | Tech | MedCapp
RESULTS | A brand that is easy to understand and speaks to complex, diverse audiences to communicate depth of knowledge in the healthcare billing industry.
CHRIS ADAMS | brand strategy | creative director || ACCOUNT TEAM || designers (2) digital marketer (1) web developer (1) account manager (1) operations & chief of staff (1)
MedCapp approached Red Thread as a new venture, to build a brand that would convey deep understanding of their market - physicians, hospital administrators, and claims department. Brand development included research, a visual brand with logo and color palette, a tagline, tone of voice, and a comprehensive brand guide and logo suite.
