Brand | Healthcare System Marketing | NEC
Results | $1 reduction in cost per conversion and a 3x reduction in the cost per click while growing the conversion rate to 60% and a year-over-year increase of 2.3 average daily patient visits. Patient volume steadily increased from being under forecast by 4.2% in 2019, to being over forecast patient volume by 9% in 2021 (Note - Individuals avoided healthcare facilities due to COVID). Took them from bankruptcy to merged and profitable in 5 years.
CHRIS ADAMS | brand strategy | marketing | creative director | graphic designer | video producer | writer & editor || ACCOUNT TEAM || designers (3) digital marketer (1) web developer (1) account manager (2) operations & chief of staff (1)
Neighbors Emergency Center | 5 years | Private Equity Owned | Merger & Acquisition | Red Thread refreshed the brand to improve perception and awareness after an extensive brand audit and audience research phase. We use the refreshed brand across all channels—the company website, organic social media, blog, digital advertising, traditional media (print, billboards, direct mail), and podcast and video advertising—to unify the brand presence, increase awareness among the selected target audiences, and improve patient acquisition.
